How to get from A to Business » Publishing https://www.michelmeuwszen.com Sparringpartner voor bedrijven die door passie en kunde groei willen realiseren! Fri, 19 Jan 2018 09:22:14 +0000 nl-NL hourly 1 https://wordpress.org/?v=4.0.38 Building Brand Equity with iBrams Brand Management https://www.michelmeuwszen.com/?p=183 https://www.michelmeuwszen.com/?p=183#comments Fri, 28 Feb 2014 10:05:01 +0000 http://www.michelmeuwszen.com/?p=183 Learn how top brands are using iBrams brand management software to create consistently engaging customer brand experiences across media, languages, and locales. Gives a brief overview what iBrams can add to your brand.442672_90401332

Building Brand Equity with iBrams Brand Management.

]]> https://www.michelmeuwszen.com/?feed=rss2&p=183 0 Single Source publishing – How to do this https://www.michelmeuwszen.com/?p=64 https://www.michelmeuwszen.com/?p=64#comments Mon, 24 Sep 2012 10:24:04 +0000 http://www.michelmeuwszen.com/?p=64 Single source publishing, also known as single sourcing, allows the same content to be used in different documents or in various formats. The labour-intensive and expensive work of editing need only be carried out once, on one document. Further transformations are carried out mechanically, by automated tools. It may even be possible to add new output formats in the future”

What does it mean for publishers .. keep in mind that your content is the “value”. The idea behind Single Source Publishing is that you can create the content once and distribute it many times – in print, web or mobile. The re-use of content can also be an option to generate extra income. How about use your knowledge and content to “sell” it to commercial companies to use the “trusted source” as a publisher to create more impact .

How to go from Multi to Single Source:

  • Make content digital – XML format
  • Analyse the current editorial workflow – the content producers
  • Organize the most efficient workflow – just use the current tools
  • Build a ROI case for excisting content products, but also for new opportunities!
  • Select a tool for creating and publishing the content
  • Do IT – it is worth the effort to invest time and money to adapt new tools for delivering new content models

There is a huge amount of info available online regarding Single Source Publishing, but feel free to give me a call or skype .. it gives you a jump start!

]]> https://www.michelmeuwszen.com/?feed=rss2&p=64 0 Nieuw! Video cards als direct marketing product https://www.michelmeuwszen.com/?p=114 https://www.michelmeuwszen.com/?p=114#comments Fri, 13 Apr 2012 12:20:09 +0000 http://www.michelmeuwszen.com/?p=114 Als je een keer ” iets anders”  wil voor een brochure, Direct Marketing campagne voor C level doelgroep of gewoon als uitnodiging voor een event – de Video Card – een ervaring die zeker opgemerkt zal blijven en zeer veel response zal opleveren. Momenteel lopen er enkele pilot cases, maar de reactie’s zijn allemaal zeer enthousiast. Wil je een proefexemplaar in eigen huisstijl; neem gerust contact op!

Kijk voor een kleine preview onderstaande “home made”  film:

Video card – multisensorische ervaring voor DM

]]> https://www.michelmeuwszen.com/?feed=rss2&p=114 0 Hello World! https://www.michelmeuwszen.com/?p=1 https://www.michelmeuwszen.com/?p=1#comments Thu, 21 Jan 2010 13:21:48 +0000 http://www.michelmeuwszen.com/wordpress/?p=1 Welcome!

By using this website, I like to inform, inspire, invest in the relationship with my clients and business partners with text, video and other media . This means that i’m a publisher also and by using Cleeng, I can also start making money with my stories!

Not that this is my intention, but I know from experience that making money out of online content is not an easy job, so now I like to feel how it is to be a really tiny publisher ..

Looking forward to all your comments!

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