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Als je een keer ” iets anders” wil voor een brochure, Direct Marketing campagne voor C level doelgroep of gewoon als uitnodiging voor een event – de Video Card – een ervaring die zeker opgemerkt zal blijven en zeer veel response zal opleveren. Momenteel lopen er enkele pilot cases, maar de reactie’s zijn allemaal zeer enthousiast. Binnenkort zijn ze ook te bestellen in welke vorm dan ook.
Kijk voor een kleine preview onderstaande “home made” film:
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Single source publishing, also known as single sourcing, allows the same content to be used in different documents or in various formats. The labour-intensive and expensive work of editing need only be carried out once, on one document. Further transformations are carried out mechanically, by automated tools. It may even be possible to add new output formats in the future”
What does it mean for publishers ..
This is my next project and will inform you by this Blog soon.
apr
07
Selling to a market using the conventional sales power and tools are expensive and not really efficient. But what is a better idea to create sales traffic and more leads without the dailly struggle to call people?
How often did you receive a call form a sales person on NOT the right time with NOT the right solution .. but when you needed the solutions , you didn’t remember his name or even no idea how to find him also .. can this be history?
YES, but this takes time but most of all ”balls” to tell people in charge to make the change.
First of all you need to build trust with your target group and not try to oversell you’re solution. People buy from people they trust and the more thet get to know you; they trust you and you can start selling the solution.
Instead of calling, you spread you’re knowledge and share it with you’re target by a newsletter. This newsletter must be of interest to the targetgroup, or even if there are topics within the newsletter which doesn’t have link with your solution. This creates a feeling that YOU are interesting! Use twitter and Facebook to start communicating and settup a “blog” with the most common tool WordPress.
Continue with the message and send/ create good content; before you know, they start to call you to ask you how to solve a problem – and that problem can be solved by you’re solution/ product or service – yahoo!; just be consistent in follow up and answer there question and before you know they buy and share there experience with other people with the same “problem”. You will be the expert in this area ..
This sounds so logical, but will take a lot of effort and time, but this will transform you from a “seller” to a “expert”. An expert will help the customer to buy the products and services they need.
Good luck with making the change from sales to expert ..
jan
21
Welcome!
By using this website, I like to inform, inspire, invest in the relationship with my clients and partners with text, video and other media . This means that i’m a publisher also and by using Cleeng I can also start making money with my stories!
Not that this is my intention, but I know from experience that making money out of content is not an easy job, so now I like to feel how it is to be a really tiny publisher ..
Looking forward to all your comments!
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